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EU says text message charges should be slashed
Fecha de publicación: 9/23/2008

The European Commission wants to set a price cap for text messages of 11 euro cents.

BRUSSELS, Belgium. Sending a text message home to boast about a beach vacation should cost less than half of what it does now, EU regulators said Tuesday.

The European Commission wants to set a price cap for text messages of 11 euro cents (16 U.S. cents), far below the current EU average of 29 euro cents (43 cents).

The EU's top telecom official, Viviane Reding, said she was putting the new rules forward because telecommunications companies had not responded to her call for them to lower the roaming charges for sending or receiving mobile phone text messages outside a user's home nation.

"There is no reason or justification in a normal functioning market for so excessive prices," she said.

The effort builds on an EU campaign last year to slash the cost of voice calls made and received outside a user's home nation. And it comes as the cost of text messages also has come under scrutiny in the U.S., where a key member of the Senate Judiciary Committee has asked the nation's top four wireless carriers to justify why prices for individual text messages have doubled since 2005.

The European action was met with disapproval from companies that say the EU is interfering in the market without proving its claim that lowering prices would drive up text-message usage. The companies said their lost revenue could harm their plans to invest in future technology.

The EU regulators will also ask for a stricter cap on voice calls. The plan would bring prices from the current level of 46 euro cents (68 cents) per minute to 34 euro cents (50 cents) per minute for a cell phone call made abroad. Receiving a call on a mobile phone internationally would incur charges of 10 euro cents (15 cents) by July 2012, down from 22 euro cents (32 cents) now.

The EU also wants telecom companies to institute per-second billing after the first 30 seconds of a call, claiming that the practice of billing in one-minute increments makes customers pay 24 percent more than they should.

And it seeks tighter control over mobile Internet fees, saying consumers must be able to set their own upper limit for data roaming charges to avoid "bill shocks" of thousands of euros for expensive downloads abroad.

The European Parliament and EU governments must agree to these changes before they could become law by July 2009.

Text messages are wildly popular in Europe, especially among people under the age of 25. Some 2.5 billion were sent last year at a total cost of 800 million euros ($1.18 billion).

The cost of sending a message from abroad varies widely in different nations. Latvians on vacation in Spain can pay as much as 70 euro cents ($1.03) per message, while Germans would pay just 32 euro cents (47 cents).

Reding said these charges could not be explained by the underlying cost for companies handling the messages, which she said were less than 1 cent.

But she said she did not want to undermine operators' businesses and was setting "a very generous" wholesale cap of 4 euro cents (6 cents) on how much companies can charge each other to swap messages from one network to another.

"No operator will be bankrupt because of this ceiling," she told reporters.

The GSM Association, which represents 750 mobile phone operators worldwide, said it was too soon to extend such strict pricing rules, just a year after the EU introduced a cap on voice calls. Spokesman Tom Pringle said roaming calls are only up 11 percent since last year, he said, while mobile phone revenue dropped 26 percent in the fiscal year ending in July.

Fuente: Yahoo.com/News
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